This post is part of our live coverage of FinovateSpring 2014.
Then, True Link
debuted its payment card that helps shield seniors from fraud:
“Vulnerable seniors lose $100 billion a year to predatory marketing and fraud. It’s easy to trick someone with memory loss – for example, you can sell magazines just by sending a free issue then calling and saying that they are overdue to pay for a subscription.
Some of our customers spend thousands of dollars a month on magazines they never wanted. We offer a family-managed safe form of payment. When Grandma is out shopping with friends it works like any other Visa card, but if someone is trying to take her money, we decline the charge and keep her safe.”
Presenting: Kai Stinchcombe (CEO) and Claire McDonnell (COO)
Product Launch: March 2014
Product distribution strategy: Direct to Consumer (B2C), through financial institutions
HQ: San Francisco, CA
Founded: February 2013