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Trizic Raises $2 Million to Help Advisers Compete with Algorithms

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Trizic, a startup that creates wealth-management solutions to help advisers keep up with advancing technology, closed $2 million in funding earlier this week.

This is the company’s third round of funding and brings its total to $5 million. Contributing investors were not disclosed. Trizic has named only one investor in past rounds, Operative Capital, which also funds AlphaClone.

The San Francisco-based company’s Accelerator is a cloud-based advisory platform that caters to both advisers and their clients. The adviser platform offers portfolio automation and management, securities trading, rebalancing, compliance reporting, and client billing services. Accelerator also provides an intuitive client-facing platform with customized portfolio insight and reporting.

Accelerator is available as an API that advisers can customize and white-label with their existing applications. Trizic’s SaaS model uses a contract-free pricing model that charges a percentage based on AUM, starting at 0.05%

Trizic demoed Accelerator at FinovateSpring 2015 in San Jose.