Short-form video sharing and social network app TikTok and commerce platform Shopify announced a partnership today that will offer Shopify merchants exposure to TikTok’s highly engaged users.
The integration will allow merchants to create and connect their TikTok business account and launch shoppable video ads directly within Shopify. The merchant simply selects the product they’d like to feature in the video and combine their existing imagery or video with a selection of pre-made templates designed for commerce.
“We are delighted to partner with Shopify and provide a channel for their merchants to reach new audiences and drive sales on TikTok,” said Blake Chandlee, Vice President of Global Business Solutions at TikTok. “As social commerce proliferates, retailers are recognizing that TikTok’s creative and highly engaged community sets it apart from other platforms.”
Shopify is using its Shopify Channels to help merchants promote their products using TikTok. Shopify Channels are sales and marketing channels that help merchants to connect with their customers via integrations with social media, entertainment, search platforms, and major marketplaces such as Amazon and Walmart.
“TikTok is one of the world’s fastest growing entertainment platforms with over 100 million highly engaged users in the U.S. alone,” said Satish Kanwar, Vice President of Product at Shopify. “The TikTok channel means Shopify merchants—even those without a strong TikTok following of their own yet—can connect with these new audiences using content that feels authentic and genuine to the TikTok experience.”
As part of the partnership, Shopify and TikTok have teamed up to allow users to spotlight their favorite Black-owned businesses using the hashtag #ShopBlack. The campaign, which runs from November 10 to 15, will highlight products from more than 40 Shopify merchants.
Shopify’s TikTok channel is now available in the U.S. The company plans to launch it in additional markets throughout North America, Europe, and Southeast Asia in early 2021.
Photo by Olivier Bergeron on Unsplash