“TIBCO is demonstrating a series of real-time events of a customer (e.g., proximity to a merchant, salary being deposited into account, browsing of offers, booking a flight, reserving a hotel, etc.), how these events are tracked, and how relevant contextual offers are sent to the customer in real-time.

The bank can then track a complete, real-time, 360-degree view of the customer via an interactive dashboard. TIBCO will simulate external events (e.g., location, proximity, etc.) and will demonstrate real-time interactions via a mobile device and the merchants’ view of opportunity streams on the dashboard.”