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The Forecast: for Financial E-service Households in 2004 to 2013

For 2004, we project growth of 5 million new U.S. financial e-service
households, about 15% fewer newcomers compared to the 6 million added in
2003. Also, the rate of growth will slow to 18% from 2003’s 27%. Because 10
million households use electronic customer service but don’t bank online,
it’s important to capture the email addresses of these users so you can
communicate with them electronically. Only one top-10 U.S. bank currently
allows users to opt-in for email communications even when the user is
already providing their email address in the course of making a web-based