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The Reprogrammable GoNow Card Transforms into Any Credit, Debit, or Stored Value Card

This is a part of our live coverage of FinovateSpring 2013.

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Then, GoNow demonstrated how its reprogrammable card can free consumers from overstuffed wallets:

“The GoNow eWallet Platform includes the GoNow eWallet Card, a reprogrammable electronic device that looks like a standard payment card. The GoNow Card becomes any credit, debit or stored-value card in a consumer’s eWallet “on the fly.” It receives commands from an eWallet and can be tapped or swiped at all existing POS terminals and ATMs without any change to the existing payment infrastructure. 

The GoNow Card, which communicates in close proximity with a smartphone, is the ideal eWallet companion card. GoNow also has a secure element in the card that may be used in lieu of, or in addition to, a secure element in the phone.”

Product Launch: November 2013
HQ: Bala Cynwyd, PA
Founded: 2009
Metrics: Two customers integrated GoNow eWallet Card with their eWallet and on track for commercial launch.
Website: gonowcard.com
Twitter: @gonowcard
Presenting Joe O’Neill (VP Business Development) and Ron Fridman (CTO)

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