It’s the first day of March, which means FinovateEurope is officially taking place this month on March 14 through 15 at the Intercontinental O2 in London (there’s still time to register). As you preview the agenda and prepare your notes on must-see company demos, you’re probably also filling your schedule with meetings and after parties. Because, let’s face it– sometimes the networking is just as good as the on-stage content.

After 12 years of attending Finovate events, I’ve seen some unique attendees on the networking floor– including a dog and a baby. But who can you expect to see this year? Our audience is generally comprised of financial institution executives, startup representatives, industry analysts, and venture capitalists. However, everyone has a unique “conference personality.” Below, I’ve broken down these personalities into five categories.

The Front Row Fiend

This is the person that arrives extra early to secure their seat in the front row. They’re usually analysts or journalists in search of taking quality, up-close pictures of the on-stage discussions. As an added bonus, because they have their choice of auditorium seat, they usually secure a spot next to a much-coveted power outlet.

The Standing Room Only

Opposite in personality to the Front Row Fiend, the Standing Room Only person prefers the back row. They like being in the back so much that they forgo the luxury of sitting, even during the longest sessions. Whether they stand in the back because they are hoping to run into a colleague or because they enjoy watching the people in the audience, it is possible that the handful of people that stand in the back of the auditorium know something that the rest of us don’t.

The Demo Obsessed

Finovate was a pioneer of the tech demo model back in 2007, and many veteran attendees return each year just to watch the demos. This is where the Demo Obsessed personality comes from. These are the people that pay attention to every detail of every demo. They are both quick to applaud and quick to critique. This brings me to the next personality…

The Tweeter

This person is the perfect combination of someone who thinks quickly on their feet and who knows how to work a social platform. During every session, the Tweeter always has their two thumbs ready to type a comment, reply, critique, or a recently stated statistic into Twitter– and they always do so using the correct hashtags while tagging the proper username.

The Hallway Conference Caller

If you go to enough conferences, there’s no doubt you’ve been the Hallway Conference Caller at some point. This is the person huddled in a corner wearing ear pods and holding their computer so they can jump on a weekly scheduled call and quickly have their input before returning to the auditorium or networking floor.