This post is a part of our live coverage of FinovateEurope 2013.
Starting off the second session today is Backbase, who showed off its new Backbase Digital Marketing module:
“Backbase is demoing Backbase Digital Marketing, a new module within Backbase Bank 2.0 Portal. With Backbase Digital Marketing, banks get the option to easily create and manage:
• Cross- & up-sell campaigns• Lead generation campaigns• Closed loop marketing• Loyalty features
The Backbase Digital Marketing module does not only work on regular desktop browsers but is optimized to work in a multi-channel setting (from desktop to tablets and smartphones). Backbase Digital Marketing can be used in any existing website or Internet Banking platform, offering banks a simple point solution to start working with Backbase Bank 2.0 Portal.”
Product Launch: February 2012
HQ: Amsterdam, The Netherlands
Founded: April 2003
Metrics: Privately funded, 150+ employees with offices in New York, Amsterdam, London, Singapore and Moscow.
Website: backbase.com
Twitter: @backbase
Presenting Jouk Pleiter (CEO & Co-Founder) and Jelmer de Jong (Global Head of Marketing)
