Customer loyalty management platform, Swipely announced today that it is adding two new features in May, merchants in more than 100 cities nationwide will be able to access these features for free:
1) Campaign Insights
This will help companies measure the impact that online and offline marketing campaigns have on sales. This includes:
- Event-based campaigns
- Twitter and Facebook marketing (see 1 below)
- Customer reviews from Yelp and Google (see 2 below)
Campaign Insights conducts follow-up monitoring after the marketing campaigns conclude, in order to determine how many customers return over time (see 3 below).
2) Reputation Management
Swipely provides one platform from which small businesses can manage their reputation, including the capability to:
- Monitor and manage their online reputation on Google, Yelp and OpenTable (see 1 below)
- Engage with specific customers and address their online reviews directly from Swipely
- Compare reputation with other businesses (see 2 below)
Swipely is currently managing more than $500 million in annual sales and provides merchants with insight into the behavior of nearly 1.5 million customers. This represents 100% growth in just the last quarter.
To learn more about Swipely, watch its FinovateSpring 2012 demo.