In Russia, the SumUp card reader will support all major credit and debit cards, including MasterCard and Visa. Support for American Express is coming soon.
The Ireland-based company is now operating in 11 countries:
This expansion gives SumUp the largest geographical footprint (in pink, above) over other European mobile point-of-sale rivals such as iZettle.
Along with the Russian launch, SumUp announced a partnership with Svyaznoy Group to distribute SumUp dongles in almost 3,000 Russian retail stores.
Businesses can sign up for SumUp’s service in brick-and-mortar Svyaznoy stores and on SumUp’s website. The service provides native language assistance.
To learn more about SumUp, watch its FinovateEurope 2013 demo, where it won Best of Show.