Payments company SumUp is announcing new payment functionalities today. The U.K.-based company has extended its flagship mPOS service beyond payment cards and the point-of-sale (POS).

The new payment suite offers three new solutions:

• The SMS feature enables merchants to accept payments made via SMS. The merchant enters the amount due in the SumUp app, which sends the customer an SMS text with a link to a basic online form to enter their payment credentials. There is no card reader required.
• The Virtual Terminal enables ecommerce merchants to accept card-not-present transactions online.
• The APIs and SDKs enable merchants to accept online payments via a SumUp integration in their ecommerce shop, and even leverage card-on-file information for recurring billing.

Marc-Alexander Christ, co-founder of SumUp, said that the new avenues open up market opportunities for merchants. “The ultimate challenge for businesses is to find a convenient solution for cross-channel payment acceptance. Traditional offerings focus either on online or offline payments – limited to one or few markets. Through our Omnichannel Payment Suite, we offer simple and secure access to all payment types under one roof,” Christ said.

SumUp works in 16 markets, including in Brazil, the U.S., and all of Europe. Earlier this month, the company appointed Ryan O’Connor as U.S. Managing Director. Last fall, the company launched its Air Register, an all-in-one payment terminal configuration that accepts chip & PIN, magstripe, and contactless payments, and comes with a thermal receipt printer. SumUp demonstrated its mPOS system at FinovateEurope 2013 in London.