This post is part of our live coverage of FinovateFall 2013.
“Every financial institution needs more fee income. The challenge is how to get more without ticking off customers. Thoughtlessly slapping a new fee on an existing traditional service isn’t the answer (remember the $5 debit card fee debacle). BaZing, through its mobile and online delivery platforms, smartly provides consumer-demanded benefits so relevant and appealing, customers gladly pay for it.
How much? On average, about one-third of your consumer checking relationships will pay nearly $75 per year. BaZing brings customer-friendly, non-overdraft related fee income like no other retail banking service. BaZing is the new cha-ching!”
Product Launch: April 2012
Metrics: 43 FTE employees, 1M full fee paying users, 350,000 partial fee paying users, & 200 financial institution clients
Product distribution strategy: Through financial institutions & through other fintech companies and platforms
HQ: Brentwood, TN
Founded: November 2001
Presenting Mike Branton (Managing Partner) and Dave DeFazio (Partner)
The full demo video will be available at finovate.com in mid-September.