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StrategyCorps’ BaZing Helps Financial Institutions Bring in Fee Income from Checking Accounts

This post is part of our live coverage of FinovateFall 2013.


Next, StrategyCorps demonstrated its BaZing solution:
“Every financial institution needs more fee income. The challenge is how to get more without ticking off customers. Thoughtlessly slapping a new fee on an existing traditional service isn’t the answer (remember the $5 debit card fee debacle). BaZing, through its mobile and online delivery platforms, smartly provides consumer-demanded benefits so relevant and appealing, customers gladly pay for it. 
How much? On average, about one-third of your consumer checking relationships will pay nearly $75 per year. BaZing brings customer-friendly, non-overdraft related fee income like no other retail banking service. BaZing is the new cha-ching!”

Product Launch: April 2012
Metrics: 43 FTE employees, 1M full fee paying users, 350,000 partial fee paying users, & 200 financial institution clients
Product distribution strategy: Through financial institutions & through other fintech companies and platforms
HQ: Brentwood, TN
Founded: November 2001
Twitter: @StrategyCorps
Presenting Mike Branton (Managing Partner) and Dave DeFazio (Partner)
The full demo video will be available at in mid-September.