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StrategyCorps’ BaZing Helps Bring Profitability to Checking Products


This post is part of our live coverage of FinovateSpring 2014.

Next, StrategyCorps showed how its BaZing product brings non-banking benefits to consumers using checking products:
“BaZing delivers non-banking benefits like 300,000+ local and national merchant discounts, cell phone insurance, and roadside assistance via customizable and easy-to-integrate mobile and online platforms. In today’s consumer marketplace, there are millions already paying for these money-saving and personal protection-oriented benefits, proving these benefits are worth paying for. 
BaZing uses this fee worthiness to provide a customer acceptable fee-based mobile and online banking solution. BaZing’s innovation and financial productivity enhances commoditized mobile and online banking, undifferentiated consumer checking products.”
Presenting: Mike Branton (Managing Partner) and Dave DeFazio (Partner)
Product Launch: April 2012
Metrics: 46 employees, 1.5M users, over 200 financial institution clients
Product distribution strategy: Through financial institutions, through other fintech companies and platforms
HQ: Brentwood, TN
Founded: November 2001
Twitter: @StrategyCorps