Brands spend a lot of time, effort, and money ensuring that first impressions are strong- strong enough to encourage customers to buy. Acquiring new customers is important to any business, but how do you make a good impression on someone you’ve never met?
During this webinar, we addressed the importance of building a relationship with current and potential customers and the importance of creating a self-service offering, all while helping your organization deliver an exceptional customer experience (CX).
Dan Latimore, Senior Vice President with Celent, discussed key elements to build a customer relationship both in the branch and digitally and why the use of digital is essential to delivering an exceptional CX today. He discussed three key areas:
- How customers are actually interacting with their banks today
- How banks are approaching their digital initiatives
- What banks can do better – across channels – to attract new customers and deepen new and existing relationships
Andrew Stevens, Banking & Financial Services Specialist with Quadient concluded the webinar with practical lessons on how to ensure your customer feels they are a part of the banking relationship in the face of using digital channels.