This post is part of our live coverage of FinovateEurope 2014.
Then, SoftWear Finance
demonstrated how its hacu
platform can help banks deliver a better user experience:
“With the hacu platform, a bank can provide customers with the best possible user experience on any platform or device. The sophisticated technology lets a bank promote its products and services with remarkable ease:
- Easy integration with Facebook and Foursquare lets banks get to know their clients better and offer banking services and products more effectively. For bank customers, hacu makes online banking a welcome essential in their daily routine.
- A PFM system that lets bank customers rapidly analyze expenses and income, while accurately predicting their financial future.
- hacu’s high performance is rapidly adapted to a bank’s requirements.
- Speed and convenience for covering web, mobile, Smart TV, and ATM channels through a single design.”
Presenting Pavel Malyshev (CEO) and Igor Dubovoy (Director, Development & New Business)
Product Launch: June 2013
Product distribution strategy: Direct to Business (B2B)
HQ: Saint Petersburg, Russia
Founded: April 2012