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SoftWear Finance’s hacu Platform Helps Banks Promote its Products and Create and Better User Experience

This post is part of our live coverage of FinovateEurope 2014.


Then, SoftWear Finance demonstrated how its hacu platform can help banks deliver a better user experience:
“With the hacu platform, a bank can provide customers with the best possible user experience on any platform or device. The sophisticated technology lets a bank promote its products and services with remarkable ease:
        • Easy integration with Facebook and Foursquare lets banks get to know their clients better and offer banking services and products more effectively. For bank customers, hacu makes online banking a welcome essential in their daily routine. 
        • A PFM system that lets bank customers rapidly analyze expenses and income, while accurately predicting their financial future. 
        • hacu’s high performance is rapidly adapted to a bank’s requirements. 
        • Speed and convenience for covering web, mobile, Smart TV, and ATM channels through a single design.”
Presenting Pavel Malyshev (CEO) and Igor Dubovoy (Director, Development & New Business)

Product Launch: June 2013
Product distribution strategy: Direct to Business (B2B)
HQ: Saint Petersburg, Russia
Founded: April 2012
Twitter: @softwearfinance