This post is part of our live coverage of FinovateEurope 2014.
Then, Smart Engine
took the stage to launch its Shopping Assistance
technology that helps banks take advantage of big data to bring consumers more targeted offers:
“We are demonstrating the next generation of our innovative Shopping Assistance functionality which adds an entirely new level of “big data” consumer profiling and multichannel targeting to our card linked offer bank loyalty platform.
The cardholder checks in at the merchant store using the App or logs on to the web shop. Our consumer insight analytics in real time pushes relevant shopping offers and recommendations which match the cardholder’s preferences. The preferences are derived from the cardholder’s profile which we maintain consistently across all merchant sales channels. The cardholder checks out from the store using the Smart Engine App, paying for the purchase and redeeming a discount all in one go.”
Presenting Christian Bacher (Managing Partner) and Anna Bacher (Director of Sales & Bus. Dev.)
Product Launch: Q1, 2014
Metrics: Money raised to date: $8M, annual revenues: $950,000, number of employees: 35, shareholder structure: 60% – 2 private venture capital funds, 40% – management
Product distribution strategy: Direct to Consumer (B2C), Direct to Business (B2B), through financial institutions
HQ: Europe: Vienna, Austria, Asia: Hong Kong, China
Founded: December 2010