This post is part of our live coverage of FinovateFall 2013.
Then, Simple Verity launched its credit verification process for small businesses:
“Simple Verity is a fully automated small business credit verification process. The system can produce a reliable credit report on any small business in America – including the millions of businesses with little or no data on file at the major bureaus.Using a social approach and proprietary analytics, SimpleVerity elevates small business credit from uncertainty and risk into the light of consistent, data-driven analysis.”
Product Launch: September 2013
Metrics: 1000 business references in private beta, $250,000 raised, 3 employees
Product distribution strategy: Direct to Business (B2B), through financial institutions, & through other fintech companies and platforms
HQ: Seattle, WA
Founded: June 2012