I go online at a Tully’s coffee shop every few weeks, but I don’t recall ever being pitched something outside the usual Costa Rican blend when logging in to its free Internet connection.
But today, Charles Schwab owned the Tully’s landing page, with three banners running across the page touting its High Yield Investor Checking among other things (see below). The two on the right have financial questions that, when clicked, take the user to an article on the Schwab.com site (see last screenshot).
The banner lower-left is more interesting. Little squares scroll across the banner in a very Web 2.0 way and, when clicked, additional info is delivered directly within the banner. Users stay on the Tully’s page unless they click the Open an Account Today button.
The three scrolling graphics include:
- ATM fee graphic leads to an ATM calculator (see below)
- The High Yield Investor Checking graphic (not shown) leads to a description of that product
- The map leads to a short animated audio visual piece promoting ATM access and the High Yield account
Comment: This type of grassroots marketing can be done by financial institutions of all sizes. Just find a local coffee shop or cafe and see if they’d like a little cash to subsidize that bandwidth each month.
Schwab banner ads on Tully’s landing page displayed after logging in to free WiFi at a coffee shop (Seattle, 3 PM, Friday, 5 Dec 2008)
Users can move to the slider to calculate the cost of a foreign ATM.
Schwab landing page after clicking on question in right-hand banners
(link, 5 Dec 2008)