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SaveUp Helps Banks Gamify Consumer Saving

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First on stage in today’s final session, SaveUp demonstrated how financial institutions can use its platform to instill positive saving habits in members:
“Using innovative game mechanics, SaveUp encourages financial success for its users with positive suggestions and better financial product offerings. Financial institutions and financial content providers can use SaveUp as a customer acquisition channel and as a way to educate potential customers about product offerings. 
Our demo showcases the customized version of SaveUp that financial institutions can use to:
        • Engage with existing customers
        • Provide a custom set of prizes and rewards for their depositors
        • Feature customized educational content
        • Relevantly cross-sell their own products and services
        • Understand their customer base
Currently, twenty financial institutions are participating in a pilot program to promote the customized version of SaveUp to their customers. They include Bank of the West, Plastyc, Upside Visa Prepaid Card, and Eli Lilly Credit Union.”
Product Launched: November 2011
HQ Location: San Francisco, CA
Company Founded: April 2011
Metrics: $2 million (April 2011), 7 employees
Introducing Priya Haji (CEO and Co-Founder) and Sammy Shreibati (CTO and Co-Founder)