Predictive marketing platform Radius named Mark Woollen as chief product officer. In his new role, Woollen will be responsible for expanding Radius’ marketing tool.

Radius CEO Darian Shirazi says the company selected Woollen for his “impressive experience” and his “ability to manage teams through the entire product lifecycle.” Woollen, who previously served as VP of product management at DocuSign, has also held VP positions at Salesforce, Oracle, and InQuira.

Founded in 2012, Radius offers a Business GraphSM database that draws on 50 billion attributes from CRM systems of 18+ million U.S. companies. The San Francisco-based company’s algorithm helps banks connect prospective and current client information to gain insight into their best customers, deploy marketing campaigns, and measure conversions. Radius CEO Darian Shirazi demonstrated how banks can benefit from the Business GraphSM at FinovateSpring 2014.