This post is part of our live coverage of FinovateEurope 2015.

PhotoPay showed how its blinkOCR replaces manual data entry.

PhotoPay’s blinkOCR is a camera text recognition SDK for mobile apps. blinkOCR allows real-time operation for customers to replace manual payment or other data entry. It uses a smart scan through a mobile-device camera in customers’ mobile-banking and payment apps.

Smart, contextual scanning works from nonstandardized paper, card or other onscreen documents and forms. blinkOCR contextually recognizes data often required to be manually typed in, such as IBAN, BIC/SWIFT, reference numbers, amounts, emails, URL or other data fields. blinkOCR reduces integration costs and risks by performing locally on the device without the use of an internet connection. Its simple API and small footprint makes it very easy to integrate.

Presenting Izet Zdralovic, co-founder & director, sales & marketing;

 CTO Jurica Cerovec, co-founder

Product launch: Q1 2015

Metrics: Self-funded, 13 employees, working with banks in more than 10 countries; more than 10 million end-users of PhotoPay technology

Product distribution strategy: Direct to Business (B2B), through financial institutions, through other fintech companies and platforms, licensed