“Retaining a customer is said to be 5 times cheaper than acquiring a new one. But the problem for banks has always been getting the right product in front of the right customer.
The Hook is a targeted ad platform that solves this problem. It helps banks to intelligently monetize web and mobile traffic by displaying the right products based on existing users’ needs, employing data points from its PFM and other sources.
With a single line of code and flexibility to self-host, integration is a breeze and e-banking as a profit centre is no longer a distant dream.”
Product Launch: November 2012
HQ: Kuala Lumpur, Malaysia
Founded: December 2010
Metrics: 10 Employees; Key Client: Maybank
Finovate demo video: Demo videos will be posted next week
Introducing Stewart Chen (CEO) and ST Chua (CMO)