In a round led by Liberty Global Ventures and featuring the participation of fellow Finovate alum NICE Systems, CallVU has raised $3 million in new funding. The investment is the second major capital infusion for the digital engagement platform developer since its undisclosed seed round in 2012.
Joining the round were AfterDox Angel Investment Group and 2B Angels. Tuval Lava, CallVU’s president and chairman of the board, said the funds would help the company improve its technology and grow internationally. “The fact that such a distinguished group of leading international investors have made such a commitment to CallVU illustrates the potential they see in the field of mobile digital engagement in general and in CallVU in particular,” Lava said.
Pictured (left to right): Amitai Ratzon, VP global sales, and Assaf Frenkel, VP, product & marketing, demonstrated the CallVU Mobile Digital Engagement platform at FinovateSpring 2015 in San Jose.
In partnering with NICE Systems, CallVU plans to develop a “joint go-to-market approach” that will help the company expand. The plan includes new offices around the world and hiring sales, product management, software development, and marketing talent. To this end, NICE Systems EVP for Corporate Development Eran Liron highlighted the multiple use-cases for CallVU’s technology. “CallVU Mobile Digital Engagement platform helps financial service organizations and telecom operators, as well as health, travel, and retail companies, advance their digital transformation and contact centers’ optimization strategies a step further,” Liron said.
Lead investor, Liberty Global Ventures, is the investment arm of global cable-giant Liberty Global. The fund invests in both early- and late-stage companies, typically committing $2 million to $20 million, and operates in 14 countries. Liberty Global Ventures’ portfolio features 29 startups (as of December 31, 2015) working in wireless HD video delivery, virtual video technology, and interactive commerce and merchandising, among other fields.
Founded in 2012 and headquartered in Tel Aviv, Israel, CallVu demoed its Mobile Digital Engagement solution at FinovateSpring 2016. The company was named a Cool Vendor in CRM Customer Service and Support in Gartner’s 2016 report. CallVU was featured in our look at fintech in Israel last week. Ori Faran is CEO.