Connectivity and financial data enhancement innovator MX launched a new suite of financial insights APIs and embeddable user interfaces this week. The APIs will enable developers to quickly and securely bring MX-powered financial data into their solutions, helping companies pursue their open finance initiatives. MX also noted in their announcement that their offering will help firms accelerate time-to-market for financial wellness products – with personalized smart recommendations and insights built into the company’s app or website.
The API integrations and widgets now available enable companies to enjoy the benefits of MX-powered financial data without requiring them to build their own front-end solution. The embedded nature of the offering allows developers to add widgets to mobile banking and shopping apps, for example, without having to make major changes to the overall app or user experience.
“MX APIs and widgets make it easy for any company to embed financial insights and wellness tools into their current products and services,” MX Chief Product Officer Brett Allred said. “We’re making data-driven financial wellness tools more available and scalable than ever before by giving developers an easier and more secure way to connect financial data and help build products that power new money experiences for customers.”
Founded in 2010 and headquartered in Lehi, Utah, MX began the year with a $300 million Series C funding round that gave the company a valuation of $1.9 billion. Since then, the multiple-time Finovate Best of Show winner has forged partnerships with banks and credit unions including Libro Credit Union, First Hawaiian Bank, and AbbyBank. MX also this year has teamed up with Viva First to help the digital bank promote financial wellness in the Latino community. In April, MX collaborated with Moov to bring faster account verification to fintechs.
MX currently connects more than 16,000 financial institutions and fintechs with its data connectivity network. The company powers 85% of digital banking providers, as well as thousands of banks, credit unions, and fintechs, reaching more than 200 million financial services customers. Ryan Caldwell is co-founder and Chief Executive Officer.