With more than $9 billion in assets, VyStar Credit Union is the latest community-based financial institution to partner with open finance money experience innovator MX. VyStar, one of the 20 largest credit unions in the U.S., will leverage MX’s data connectivity APIs, account aggregation, and data enhancement tools to enhance the online experience for its more than 735,000 members in Georgia and northeastern Florida.
“Our strategy is to harness innovation and strategic fintech relationships that provide the best experiences that will improve our members’ financial well-being, and this partnership with an innovative fintech like MX is a big step in furthering that strategy,” Joseph R. Colca, SVP of Digital Experience at VyStar Credit Union, said. “We’ve been impressed not only with MX’s world-class data enhancement tools, but also with the alignment of our missions to empower financial strength through member advocacy.”
The partnership will enable members of VyStar Credit Union to aggregate and view accounts from all of their financial institutions into a single interface. MX’s technology collects, cleanses, and enriches transaction data, providing insights that help users more accurately plan their financial futures, as well as take smarter financial actions in the present. VyStar believes that embracing the technology will enable the Jacksonville, Florida-based credit union to gain wallet share among its customers by removing any need to log in to other apps or websites.
“With MX, VyStar is giving its customers greater clarity into their finances, which is exactly the kind of innovation, partnership, and money experience that MX loves to enable through our powerful data platform,” Chief Customer Officer for MX Nate Gardner said.
A multiple time Finovate Best of Show winner, MX most recently demonstrated its technology last year at FinovateFall. A leading data platform for banks, credit unions, fintechs, and other financial services providers, MX offers solutions to quickly and accurately collect, enhance, analyze, and present financial data. The company enables financial institutions to better understand and serve their customers, and helps them empower their customers to make better, more informed financial decisions.
Founded in 2010 and headquartered in Lehi, Utah, MX has made headlines in recent months via its partnerships with companies like Borrowell, a leading credit education firm based in Toronto, Ontario, Canada; Advicent, a SaaS technology solution provider for financial advisors and planners headquartered in Milwaukee, Wisconsin; and Central Pacific Bank , a full-service financial institution based in Honolulu, Hawaii. Named to the 2020 CB Insights Fintech 250 and highlighted as one of the fastest growing companies in Utah, MX unveiled its open finance platform, MX Open, in September. Ryan Caldwell is co-founder and CEO.