London-based PFM MoneyHub has partnered with U.K. financial and legal advice-website Unbiased to help financial advisers put their clients “at the center of their financial world.” MoneyHub is calling the partnership “invaluable and unique” because it offers users transparency into finances and helps them plan their financial future.
The new offering integrates Unbiased’s Find an Adviser search tool, which gives MoneyHub users access to the UK’s largest selection of regulated advisers. The tool also helps users determine which adviser is best for their needs. Adding an adviser through the tool facilitates information-sharing between the MoneyHub user and their adviser, who can view an aggregation of the user’s accounts.
Unbiased is offering readers a free trial of MoneyHub’s premium service for a limited time. The company’s CEO Karen Barrett said, “We see technology and financial advice becoming ever more closely intertwined. Rather than replacing face-to-face advice, technology will help to make it more cost-effective and customer-focused.” Barrett added, “This partnership represents a new chapter in the way people relate to their finances, by placing unbiased advisers at the heart of these innovations.”
At FinovateEurope 2015, MoneyHub’s CEO Toby Hughes and CTO Dave Tonge debuted its Ecosystem, an online platform where users aggregate their financial data and information, access financial advice, and connect to products and services from financial institutions. Founded in 2013, MoneyHub was acquired by MMI Holdings in 2014.