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Money on Toast Debuts Holistic Financial Advice Platform

This post is part of our live coverage of FinovateEurope 2014.


Then, Money on Toast demonstrated how its Doughbot delivers holistic financial advice:
“Money on Toast delivers independent and whole of the market FCA-regulated financial advice online via an algorithm-powered adviser, Doughbot. Clients can obtain advice on investments, pre and at-retirement planning, protection and inheritance tax. 
How it works: The online system guides the customer through a series of questions, assessing a number of different factors just as a human adviser would. Doughbot then produces a comprehensive electronic suitability report detailing what has been recommended, which is emailed to the client. Clients can then click through and buy these products directly online. All interactions are electronically tracked, providing a complete compliance trail.”
Presenting Charlie Nicholls (Founder & Managing Partner) and Catharine Dodd (Project Manager) 
Product Launch: May 2012 
Product distribution strategy: Direct to Consumer (B2C), through financial institutions
HQ: London, UK 
Founded: March 2012
Twitter: @Moneyontoast