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Meniga’s New PFM Module Helps Users Decide if They Can Afford Certain Purchases

This post is a part of our live coverage of FinovateEurope 2013.

Thumbnail image for MenigaLogo.jpgWrapping up the first session this morning, Meniga demonstrated its platform that helps users make smart purchasing decisions:

To buy or Not to buy is a white-label module for mobile banking applications, that uses PFM functionality to empower and influence consumers at the point of sale or when considering buying something. 
It allows users to check if they can afford what they are about to purchase or see how much closer to their savings goals they would get if they save the money and use it to feed their goal instead.
One unique aspect of this innovation is allowing users to leverage their social networks and direct messages to crowd-source the decision and instantly collect feedback before making the purchase. This fun and simple feature uses gamification to engage users and their network of friends.”
Product Launch: December 2009
HQ: Stockholm, Sweden
Founded: 2009
Metrics: $1.3M raised, 35 employees, cash-flow positive. European market leaders in white-label PFM solutions for retail banks with 10 implementations and with retail banks in Sweden, Norway, Finland, Germany, Poland, S. Africa, Russia and Iceland.
Twitter: @meniga
Presenting Georg Ludviksson (CEO & Co-Founder) and Einar Gustafsson (VP Product Management)