Back to Blog

Marcus and the Marriage of Banking and PFM

On the day that Goldman Sachs announced that its digital banking solution Marcus would now feature a suite of PFM tools, FinovateFall Digital attendees were busy listening to the architect of this new feature – Adam Dell, Head of Product at Marcus – making the case for, among other things, the union of digital banking and PFM.

Successful digital financial services offerings in the post-COVID era will have three main features, Dell said. They will have a low cost means of delivery, they will represent a fair deal for the consumer, and they will provide what he called “delightful digital experiences.”

The new PFM solution, known as Marcus Insights, is currently available on iOS and will be made available on Android platforms and on the web soon. Marcus Insights aggregates the user’s financial information in a single dashboard, and offers tools and trackers to provide an easy-to-understand overview of their finances. After linking their checking, savings, loans, and/or investment accounts, users can analyze their spending in pre-set categories such as travel, shopping, and dining, as well as get instant insight into their spending and saving patterns, and their investment performance.

Interestingly, due to a restrictive data sharing agreement, users will not be able to link their Apple Cards to Marcus Insights. This is despite the fact that Apple is a Goldman partner. Also partnering with Goldman and Marcus on this initiative is Finovate alum Plaid, which was acquired by Visa for $5.3 billion at the beginning of the year.

Goldman launched Marcus, which was named after the investment bank’s founder Marcus Goldman, in 2016 and, just this year, unveiled a mobile app for the online bank. As of January, Marcus has $60 billion in customer deposits, and $5 billion in loans. CNBC reported that Marcus plans to add a digital checking account and an investing service in 2021.

Photo by julie aagaard from Pexels