Under the agreement, the Austin-based company will design and deploy a mobile app for Axiom Bank’s AxiomGo, a platform that serves the underbanked community. The digital, checkless checking account provides a bilingual alternative to prepaid cards and traditional checking. AxiomGo is a low-fee way for users to pay bills, pay a friend, deposit checks, and transfer funds on a mobile-first user interface.
The bank’s goal is to give users an app to manage all banking activity from their mobile phone. As Ron Strand-Sorrell, executive vice president and chief operating officer for Axiom Bank explained, “essentially we wanted to give them the bank in the palm of their hand.” He added, “For many of our customers, this is their first experience with the U.S. banking system and we wanted to ensure the app was intuitive and brought value to their daily lives.”
Upon launching the app, Axiom expanded the capacity of its call center to accommodate an increase in call center activity. However, while users of AxiomGo have increased 300% since launching last December, the number of calls to the call center have significantly decreased because of the robust in-app help capabilities.
“It’s important that underserved markets gain access to traditional banking services, said Robb Gaynor, chief product officer for Malauzai. “The bank designed the app to eliminate many of the barriers that often make it more difficult for this market to take advantage of banking services, and in turn has enabled Axiom to better serve its current customers, while also reaching a new audience and expanding its footprint.”
Founded in 2009, Malauzai last demoed at FinovateSpring 2016, where it debuted MOX Pay powered by Visual App Builder. In May of last year, the company teamed with Vantiv to leverage the company’s Ondot CardControl tool.