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LifePay Presents its mPOS, EMV, Chip and Pin Technology for SMEs

LifePay_logo_high-res2.jpgThis post is part of our live coverage of FinovateEurope 2015.

LifePay is the largest mPOS EMV chip-and-pin company in Russia specializing in payments technology for SMEs.

We created LifePay to merge all of our products into one ecosystem that will support B2B and B2C financial services through the entire customer journey for both merchants and individuals.

LifePay is rolling out business solutions to new markets in Asia and Europe, including:

  • mPOS
  • Cash Register with LifePad and MDM system
  • Merchant portal with CRM and sales analytics
  • Online acquiring
  • Credits for merchants
  • POS credits for individuals


Presenters: CMO Anna Yanchevskaya; Vlad Pyatak, manager of special events; Anna Filatova, marketing specialist

Product launch: January 2015
Product distribution strategy: Direct to Consumer (B2C), Direct to Business (B2B) through financial institutions
HQ: Moscow, Russia
Metrics: 15,000 merchants; 1,500+ active merchants; 500,000+ end users; $2+ million monthly payment volume