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Reuters Examines How Bobber Interactive’s GoalCard Gamifies Personal Finance

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Last week, Reuters looked at the gamification of saving money, using Seattle-based Bobber Interactive’s GoalCard platform as an example.

The article describes how Bobber’s combination of gamification with Facebook’s social networking capabilities encourages its Generation Y users to save money. Players can redeem points earned for cash prizes.

Reuters goes on to cite a study conducted by the National Bureau of Economic Research that states lower income families could be motiviated to save more money if incented with prize-linked savings accounts. Such gamified savings accounts are reported as well-tested and with widespread consumer appeal.

Thumbnail image for GoalCardScreenshot.jpgTo learn more about Bobber Interactive’s GoalCard, watch its FinovateFall 2011 demo.