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iProov Unveils New Web-Based Biometric Authentication Solution

Photo by Sharon McCutcheon from Pexels

Three-time Finovate Best of Show winner iProov is bringing its innovations in biometric authentication to the web browser. The company announced the launch of iProov Web today, giving users of laptop, desktop, and tablet computers the same level of security enjoyed by users of iProov’s mobile app.

“iProov Web is a game changer for the digital identity industry,” company CEO Andrew Bud said. “Millions of people around the world have iProoved themselves on a mobile app, accessing online government, banking or travel services securely by proving that they are who they say they are, and that they are genuinely present during the authentication.”

The new offering is geared toward the significant number of people who prefer to use desktops or laptops, particularly for large online purchases and transactions, or when security is a top concern. In their product announcement, iProov cited data that indicated that while the web represented 37% of online traffic, it nevertheless delivered a disproportionate 56% of online revenue.

iProov’s patented Flashmark technology enables mobile apps to confirm genuine presence and provide seamless authentication, support digital onboarding, or assist in account or password recovery. The technology defends against presentation and replay attacks, as well as deepfakes, by ensuring both that there is a real person conducting the transaction and that the real person, is the right person.

London-based iProov most recently demonstrated its facial recognition-based biometric authentication solution at FinovateEurope in Berlin this February, picking up its third consecutive Best of Show award. Also that month, iProov opened a North American headquarters in Catonsville, Maryland at the Research and Technology Park at the University of Maryland Baltimore County (UMBC).

More recently, the company partnered with SK ID Solutions, bringing its technology to customers in Estonia, Latvia, and Lithuania. iProov was founded in 2011.