- Getsafe acquired Luko Insurance’s Germany-based customers.
- The acquisition includes 50,000 policies and boosts Getsafe’s total client roster to 550,000 customers.
- Financial terms of the deal were not disclosed.
Germany-based Getsafe announced this week it has acquired Luko Insurance’s German customer base, which includes 50,000 policies. Terms of the deal, which was approved by the German Federal Financial Supervisory Authority (BaFin) in late September, were not disclosed.
Adding Luko’s clients to its own roster, Getsafe now counts 550,000 customers across Germany, the U.K., France, and Austria. Integrating Luko’s clients, which was, as Getsafe CEO and founder explained was “as easy for us as launching a new product,” bolsters Getsafe’s European portfolio.
“Traditional insurance is broken for digitally savvy customers. They would never step into a broker’s office,” said Getsafe CEO and founder Christian Wiens. “We aim to become the go-to platform for 100 million young Europeans who will spend €300 billion on insurance in the next decade.”
Getsafe’s direct-to-consumer (DTC) model, which targets Europeans between 20 to 40 years old, offers liability, legal, drone, contents, health, dental, dog liability, pet health, private pension, and income protection insurance, as well as a children’s savings plan. This DTC model has proven compelling to users. Of the company’s customers, 35% use the app every month, an engagement rate that has resulted in strong growth. In fact, since Getsafe was founded in 2015, the company has doubled its revenue per customer every year.
“By eliminating intermediaries such as brokers and agents, we achieve much higher customer satisfaction scores than the industry average,” Wiens explained. “Additionally, our direct-to-consumer business runs with higher margins and is already operating profitably in our core markets.”
The deal comes four months after France-based Luko was bought by insurance giant Admiral Group, which acquired all but Luko’s German or Spanish operations.