This post is part of our live coverage of FinovateFall 2013.
demonstrated the capabilities of its mobile-only bank:
“Instabank is a mobile-only bank. Instabank’s main goals are to: Help people enjoy the simplicity of managing their bank account, bring the social aspect into the area of personal finance, unlock viral growth in user acquisition, and become the Dropbox of retail banking.
Key features: Real-time activity stream, add comments, photos, and Foursquare venues to purchases, send money to Facebook friends, send money to nearby Instabank users, up to 10% APR for checking accounts, ATM map showing distance to nearest free ATM, bill pay, share purchases on Facebook, search purchases using keywords, split a bill with friends, design your own debit card using Instagram photos, and PFM with expense category statistics and analytics.”
Product Launch: April 2013
Metrics: Thousands of users a few months after launch.
Product distribution strategy: Direct to Consumer (B2C) & Direct to Business (B2B)
HQ: Prague, Czech Republic
Founded: August 2012
Presenting Roman Potemkin (Co-Founder & CEO) and Alexey Shelestenko (Head of Marketing)
The full demo video will be available at finovate.com in mid-September.