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IND Group’s Banking-Front Office Gamifies Personal Finance

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Concluding FinovateEurope 2012, IND Group’s Banking-Front Office took the stage: 

“IND gamified its white-label Internet Banking and Personal Finance Manager. Gamification is the concept that you can apply the basic elements of fun, reward, and social connections to almost all industries. 

IND Group added these methods to its new Banking-Front Office. Our solution is based on the fact that customers love to do almost anything if they are rewarded for it. With the two-level point system, banks can give points for various things, like function use, transactions (depending on amount, currency, frequency, etc.), product, or service purchases. Customers can collect points and badges for dedicated actions. 

The system is closely connected with Facebook, where users can post their results and badges. Banks can even create campaigns in the system where customers – in order to accomplish the challenges – have to bring non-banking friends into the game to get rewards. Customers can track their progress in time charts, where both their net worth and point progress are displayed. 

With its strong visualization features (point systems, badges, leaderboards, etc.) and real rewards, the gamified IND Internet Banking and Personal Finance Manager creates a compelling, engaging user experience and prompts users to live a financially healthy life.”

Product Launched: New version of products are launching in February 2012

HQ Location: Stuttgart, Germany
Company Founded: 1997
Metrics: 200 employees, €12 million in revenue

Presenting József Nyíri (CTO) & Tamas Braun (General Manager, IND UK)