This post is part of our live coverage of FinovateEurope 2014.
Then, MISYS (formerly known as IND Group) demonstrated its new digital banking experience:
“To adapt to younger generations’ requirements, IND Group delivers a best-in-class banking app with an innovative drive. With IND’s next generation mobile banking, Essence, all services are only a few taps away – anytime, anywhere. Mobile banking has never been so comfortable and easy, yet secure. The application offers more than just transactional banking: based on customers’ life situations banks are able to deliver personal, targeted offers, turn data into relevant, visualized information, and provide a user experience like never before, turning mobile banking into their primary engagement and sales channel.”
Presenting József Nyíri (Founder & Chief Innovator) and Tamás Braun (General Manager)
Product Launch: November 2013
Metrics: €12M in revenue, 8 offices, 225 employees, 40 retail banks & financial institutions as clients
Product distribution strategy: Direct to Business (B2B), through financial institutions, through other fintech companies and platforms, licensed