Multiple-time Finovate Best of Show winner Glia and Conversational AI specialist Posh Technologies have teamed up to bring new customer engagement options to TwinStar Credit Union.
“The financial institutions that provide customers and members with a strategic blend of human touch and AI will have high retention and acquisition rates,” Glia co-founder and CEO Dan Michaeli said. “By partnering with Glia and Posh, TwinStar offers members a seamless support network where no duplication is required. It’s a faster, better member experience that alleviates the frustrations associated with typical support lines. Easy communication with financial support is a cornerstone to service and long-lasting relationships.”
Courtesy of this partnership, TwinStar CU will offer a seamless digital chat experience available directly from its website and mobile app that features both automated and live member support. The automated chatbot solution will be able to respond to basic queries regarding branch hours, ATM locations, routing numbers, and similar information. More complex inquiries will be transferred to human contact center agents via Glia’s live chat feature, creating a more efficient experience for both members and support teams.
Member service will not be limited to live chat, either. Once live agents are engaged, members will be able choose the communication channel of their choice – messaging, video banking, or voice – as well as toggle between communication options and take advantage of support tools like co-browsing. The result is “faster and better service to our members in a multitude of ways” according to Scott Daukas, TwinStar Chief Strategy Officer. “We are thrilled to offer this great service to our members,” he said.
Headquartered in Washington State, TwinStar CU serves more than 135,000 members in Washington and Oregon, and manages $1.8 billion in assets. The institution traces its origins back to 1937, when teachers at Olympia High School who were struggling to secure loans on their meager salaries joined together to form the Thurston County Teacher Credit Union. The institution’s first branch, a classroom at the high school made available four days a week, was opened in 1950. The credit union became TwinStar in 2006.
Boston, Massachusetts-based Posh Technologies was spun out of the Massachusetts Institute of Technology (MIT) in 2018. The company specializes in creating intelligent chatbots and interactive voice response (“conversational IVR”) phonebots and includes financial institutions like the State Department FCU and Finovate alum Mr. Cooper among its customers. Posh has picked up non-equity backing from MassChallenge and FinTech Sandbox.
Most recently winning Best of Show honors at FinovateSpring last month, Glia announced a partnership with credit union service organization, Members Access Processing (MAP) in May, as well. In March, the company announced a collaboration with AI-powered virtual assistant solution provider Abe.ai. With more than 200 banks, credit unions, insurance companies, and other financial institutions as its partners, Glia began the year with news that BCU, a $4.2 billion credit union based in Illinois, had selected its Digital Member Service platform to better engage its 294,000 members.