- Flybits has launched its Agentic Banking capability, using agentic AI to create “human-centered” banking journeys that guide customers through major life events.
- The AI agents unify products like cards, loans, deposits, and insurance into seamless experiences, such as financing and maintaining a car.
- Flybits is backed by strong venture funs and is supported by its research and development arm Flybits Labs, that partners with academic institutions and industry innovators to prototype future banking experiences.
Agentic AI-powered banking may still feel like a futuristic scenario, but customer experience platform Flybits is making it a reality. The company recently unveiled the launch of its Agentic Banking capability.
Flybits is leveraging agentic AI to create a new interface for banking that will help financial institutions provide “human-centered” experiences that guide their customers through life events. The new agents will help customers unify cards, loans, deposits and other banking activities into customer experiences that feel more connected.
The agents will, for example, be able to help customers during a car purchasing experience. When the customer uploads a photo of the vehicle they plan to purchase, the bank’s agent will help them calculate affordability, show them financing options, and help them compare insurance coverage with offering the customer contextual card benefits like savings on fuel service expenses. The agent streamlines the entire experience around the vehicle, saving them from having to open multiple apps for loans, cards, and insurance.
“This isn’t about another chatbot or rewards app,” said Flybits Founder and CEO Dr. Hossein Rahnama. “It’s about helping banks build intelligent agents that integrate their products and services into life-based journeys—delivering outcomes that resonate, while ensuring trust, compliance, and explainability.”
Flybits’ AI agents have a natural language interface, can be integrated across banks’ internal systems and their partners, and offer end-to-end auditability and transparency.
While the new agentic capabilities look very seamless, two challenges stand out. First, some consumers may hesitate to trust their bank with such a deep level of personal data sharing, especially when it includes lifestyle information. More importantly, banks will face an uphill battle convincing customers to use these tools in place of the platforms they already rely on, such as ChatGPT for advice, or Pinterest for planning life events. The technology is compelling, but driving adoption will require overcoming both trust and usability hurdles.
Flybits was founded in 2013 as a spin-off from a university research project. Today, the Toronto, Ontario, Canada-based company helps financial institutions leverage their data to create multidimensional customer experiences that ultimately drive loyalty and business results.
Backed by Point72 Ventures, Information Venture Partners, Bosch Ventures, and others, Flybits also has an applied R&D division, Flybits Labs, that partners with academic institutions and industry innovators to prototype future banking experiences such as Perspective-Aware AI, human-centered UX, and immersive design.