This post is part of our live coverage of FinovateFall 2015.
Our first presenter of FinovateFall is Flybits showing how it uses user context to personalize apps:
Context-aware apps that deliver personalized experiences have always required lots of custom development. The sheer variety of interfaces usually leads to complex apps that are hard to change. Flybits solves this problem with a simple, integrated way to incorporate all aspects of user context—including location from beacons, wi-fi, etc.—and personalize app behavior. Our SDKs let you Flybits-enable any app and transform it. Our visual Experience Studio gives you unprecedented agility in changing live apps as you refine your customer-engagement strategy. Flybits runs in the cloud for ease of use, scalability, and elasticity.
Presenters: Hossein Rahnama, founder and chief product officer of Flybits, and CEO Jerry Rudisin
Product Launch: September 2015
Metrics: $4.75M in Series A financing raised to date, 26 employees
Product distribution strategy: Direct to Business (B2B)
HQ: Palo Alto, California
Founded: October 2012
Website: flybits.com
Twitter: @FlybitsInc