This post is part of our live coverage of FinovateSpring 2013.

“At the core of our platform is the FlexScore ‘scoring engine’ comprised of multiple factors the Certified Financial Planner Board of Standards agrees should be monitored by consumers. Based on our patent-pending algorithm, FlexScore is an industry first, a single gauge of a person’s overall financial health. Until now, there’s never been a comprehensive score that represents ‘who’ you are financially. Through a combination of gamification strategies, custom action steps, peer ranking, and the ability to model financial decisions to see how they will impact your future . . . we make improving one’s financial health a fun and achievable goal.”