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First Data’s Clover Launches Ecommerce Solution

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Payment-processing company Clover, which was acquired by First Data in 2012, announced it will soon launch the Clover Online Store, a complete ecommerce platform for small businesses.

The offering is an all-in-one solution that delivers professional-looking web design and secure ecommerce capabilities. Clover is integrating the ecommerce offering with its in-store POS terminals, which range from a simple dongle to a fully-fledged countertop station. The combined solution will enable Clover to deliver an omnichannel shopping experience for end-customers and a comprehensive view of sales metrics and management capability across channels for small businesses.

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Similar to Square’s ecommerce offering, the Clover Online Store lets users select from a variety of professionally designed web templates and guides them through the steps needed to create a responsive-design website and online store. Businesses can start accepting payments directly on their website using Clover’s open API.

Booker, an online scheduling platform for service-oriented small businesses, is the first third-party to build on the Clover API. Josh McCarter, CEO of Booker, is excited about the new capabilities the Clover Online Store will bring to its client base, “The combination of the Clover Online Store and Booker is a game-changer for SMB service businesses that will benefit from the first completely integrated business management and payment solution, allowing business owners to focus on the work they enjoy.”

Clover debuted at FinovateSpring 2012. The Clover Online Store is launching next month and will be available for free to small business customers until the end of this year.