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FinovateMiddleEast Sneak Peek: PointCheckout

FinovateMiddleEast Sneak Peek: PointCheckout

A look at the companies demoing live at FinovateMiddleEast on November 20 and 21, 2019 in Dubai. Register today and save your spot.

PointCheckout is a payment platform for loyalty points, allowing users to pay online and in store with their existing points and miles, and even a combination of their points from different programs in one transaction.


  • Ability to pay with points online and in store
  • AI-powered analytics on user spend
  • Hyper-personalized redemption options

Why it’s great
With $700 million in unredeemed points in MENA, opening loyalty redemption options will result in a direct and measurable increase in credit card spend and double engagement with the bank channels.


Bashar Saleh, CEO
Saleh is an entrepreneur, technologist, and the founder and CEO of PointCheckout, which is a payment method for reward points.

Tarek Ghobar, Chief Commercial Officer
Ghobar is a three-time tech entrepreneur and aerospace engineer, with experience in turning technology into business and e-commerce.