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FinovateFall Sneak Peek: Tinkoff

A look at the companies demoing live at FinovateFall on September 24 through 26, 2018 in New York. Register today and save your spot.

Tinkoff is a digital ecosystem of financial and lifestyle products, delivered via its award-winning mobile app and web interface. Tinkoff is fully cloud-based and branchless.


  • First in the world to introduce Stories in mobile app
  • New way of creating and bringing content and offers to over one million active app users
  • Almost all the Stories contain a call to action

Why it’s great

As part of its lifestyle banking approach, Tinkoff was the first bank in the world to launch with a Stories format in its mobile banking app with content ranging from financial literacy tips to lifestyle tips.


Max Yevdokimov, Chief Digital Customer Experience Officer
Yevdokimov is responsible for defining and executing Tinkoff’s mobile banking strategy, including managing its award-winning app and other interfaces serving a customer service function.