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FinovateFall Sneak Peek: FF


FF2016-Logo-wdate-largeA look at the companies to demo live to 1,500+ fintech professionals on 8/9 September 2016. Register today.

Join us for the first-time public unveiling of FF, a smart transaction analytics platform that helps users focus their daily spending on what’s truly important and brings happiness in the long-run.


  • Offers proactive nudges and gamification based on years of scientific studies
  • Employs machine-learning to tailor individual recommendations
  • Available via API and white-label apps

Why it’s great
Merges happiness and behavioral economics to drive mass adoption of savvy consumer-spending paths, focused on what is truly important in life.


Daniel Gusev, CEO
Gusev—a digital payments geek with 10+ years of relevant experience—has built a number of commercially successful products in the European payments space; he is a passionate researcher of behavioral design.

FinFit_OndrejGrichOndrej Grich, CTO
Grich, co-founder of a leading consumer retail operation in Europe and a veteran builder of scalable IT platforms for nearly 20 years, possesses a particular knack for big-data analysis platforms.