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FinovateFall Sneak Peek: BLUERUSH

A look at the companies demoing live at FinovateFall on September 11 through 14 in New York. Pick up your tickets today and save your spot.

BLUERUSH specializes in reimagining financial tools and experiences to drive more active financial decision-making and smarter conversations.


  • Creates a humanized experience that mimics an advisor conversation
  • Transforms financial tools from simple advertisements to lead generation opportunities.
  • Simplifies complex financial concepts

Why it’s great
Personalization is key to competing in the digital space. INDIVIDEO creates a more compelling story that makes more active financial decision-making and more impactful marketing outreach.


Larry Lubin, CEO and President
Lubin is the founder of BLUERUSH and has been a leading individual in the financial services space. Being a key strategist on several major initiatives, he has driven the evolution of fintech.


Matt Wrobel, Marketing Strategist
Bringing a unique background in science, business, and technology, Wrobel has played a major role in leading BLUERUSH’s product and business development.