Alfa-Bank will introduce the concept and demonstrate the performance of future universal banks. They call it Sense.
- Behavioral analytics helps predict what the customer needs next
- Material design and totally reinvented UX for bank apps
- Smart customer support and financial messaging
Why it’s great
Banks can use behavioral analytics and material design to offer a personal and empathic customer approach, with a single mobile bank app.
Nikita Filippov, CEO of Octoberry.net
Filippov (pictured) worked as an IT process and product consultant for seven years. Two years ago he landed Octoberry, a product and service design company. Octoberry helps large enterprises innovate using lean startup principles.
Vladimir Urbanskiy, CEO of Alfa-Lab
Urbanskiy leads Alfa-Lab, a subdivision of Alfa-Bank, responsible for all digital business, as well as innovations management and digital transformation of financial services.
Artem Molchanov, Project Manager at Alfa-Lab (Sense Project)
Molchanov leads Alfa-Lab’s mobile department. He is responsible for the technical side of innovative mobile products and team organization.