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FinBuddy’s Tools Help Retail Investors Better Understand their Portfolio

FinBuddy’s Tools Help Retail Investors Better Understand their Portfolio
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This post is part of our live coverage of FinovateSpring 2014.

Second up this afternoon, FinBuddy launched easy-to-understand tools that engage investors without intimidating them:
“Currently, retail investors are stifled by the lack of tools that speak the same language at the level they can comprehend. Vast amount of data that is available creates more confusion and does not provide enough actionable information or insight to investors. FinBuddy addresses this gap by providing very easy-to-understand tools that don’t scare investors but engage them without losing depth and rigor. 
We provide an intuitive stock & fund screener that helps investors discover new investment opportunities similar to how we discover things in the real world. We provide a comprehensive way to evaluate an investment without overwhelming the user. Our portfolio analysis toolset helps individuals understand their portfolios in easy terms and track them better. Finally, trusted friends can provide commentary and feedback on the investor’s portfolio and share tips over FinBuddy’s social network feed. Social collaboration combined with personalized and relevant insights help individuals make sound investment decisions.”
Presenting: Shyam Maddali (CEO & Founder) and Baker Nanduru (Co-Founder)
Product Launch: April 2014
Metrics
    • Funding: self-funded
    • Number of employees: 1 full-time, 2 part-time
    • Revenues: pre-revenue
    • Registered users: ~200 (friends & family)
Product distribution strategy: Direct to Consumer (B2C)
Founded: May 2013
HQ: Fremont, CA
Website: finbuddy.com