This post is part of our live coverage of FinovateSpring 2015.

EyeBuy launched its platform that enables consumers to instantly purchase what they see on TV:

EyeBuy is showcasing the ability to “see” logos, brands, people, products, etc. streaming across your TV/video screen and enable the viewer to instantly purchase or engage that item, on the spot, in near real-time, with a single click. Engagement options included capturing gift cards, card-linked offers, coupons, RFI, vouchers and purchasing.

Presenting Todd Coulter (CEO & Founder)

Product Launch: May 2015

Metrics: $150,000 raised; 4 employees
Product distribution strategy: direct to business (B2B), through financial institutions, through other fintech companies and platforms, licensed

HQ: Rancho Murieta, California
Founded: December 2013
Website: eyebuytv.com
Twitter: @toddcoulter