This post is part of our live coverage of FinovateEurope 2014.
demonstrated its multi-channel partnership ecosystem within BANKTRON:
“BANKTRON introduces a brand new approach to the customer. By combining banking and partners, data analysis, personalization, loyalty, and even fraud prevention, we have laid a whole new ground for better customer interaction and value added product offering. BANKTRON enables the bank to provide personalized, tailored services to the customer via multiple channels, much attention drawn to the mobile.
Our flagship product BANKTRON is enriched with data analysis, fraud prevention engines, and a customer loyalty platform, which increases customer engagement and eases the determination of a full customer’s profile based on behavioral patterns. Providing tailored marketing campaigns and enhancing fraud prevention – a way to retain a satisfied customer.”
Presenting Kęstutis Gardžiulis (CEO) and Asta Sabaitė (Head of Marketing)
Product Launch: Q2 2014
Metrics: 70 employees, self funded
Product distribution strategy: Direct to Business (B2B), through financial institutions, through other fintech companies and platforms, licensed
HQ: Vilnius, Lithuania